Meet Our Financial Experts

A diverse team of analysts, advisors, and strategists bringing decades of combined experience in financial stability analysis and market research to help Canadian businesses thrive.

Collective Intelligence

Our team brings together professionals from banking, investment analysis, risk assessment, and financial planning. We've worked with everything from startups navigating their first funding rounds to established corporations restructuring debt portfolios.

Risk Analysis Market Research Financial Planning Portfolio Management

Our Core Team

The people behind fenoravithul's analytical approach to financial stability assessment.

Portrait of Marcus Chen, Senior Financial Analyst

Marcus Chen

Senior Financial Analyst

Marcus spent eight years at RBC's investment division before joining our team in early 2024. He specializes in cash flow analysis and has helped over 200 businesses identify potential liquidity issues before they become critical. His approach combines traditional financial metrics with behavioral economics insights.

Cash Flow Analysis Risk Modeling Behavioral Finance
Portrait of Dr. Sarah Bellingham, Chief Research Director

Dr. Sarah Bellingham

Chief Research Director

Sarah holds a PhD in Economics from University of Toronto and previously led research teams at BMO Capital Markets. She developed our proprietary stability assessment framework that's now used across all our client evaluations. Her research on Canadian SME financial patterns was published in the Journal of Business Finance in 2023.

Economic Research Statistical Analysis Framework Development

Why We Started fenoravithul

Back in 2022, we kept seeing the same pattern: businesses would come to us after financial problems had already snowballed. By then, options were limited and solutions were expensive. We realized there was a gap in the market for proactive financial health assessment that could catch issues early.

Our approach isn't about quick fixes or complicated investment schemes. We focus on building sustainable financial literacy and providing clear, actionable insights. Every analysis we conduct is designed to help business owners understand not just their current position, but the trajectory they're on.

Since launching, we've worked with over 500 Canadian businesses across sectors ranging from tech startups in Waterloo to manufacturing companies in Hamilton. Our goal remains simple: help business owners make informed financial decisions with confidence.